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Leadership Team

Roberta (Bobbi) Reinholdt

Executive Vice President, PrescribeIT®

Bobbi Reinholdt is responsible for the PrescribeIT® Division, which has the mandate to design, operate and maintain a not-for-profit, financially self-sustaining electronic prescribing service.

This service, available to all prescribers, pharmacists and Canadians, will be scaled for use across the country and enables prescribers to electronically transmit a prescription to a patient’s pharmacy of choice for the ultimate benefit of the patient.

As a senior executive with more than 25 years of experience in the pharmacy/drug retail industry, Bobbi has executive experience in pharmacy operations, information technology and human resources. She has led a number of planning initiatives and organizational transformations, building strong teams with successful outcomes.

Bobbi was the Senior VP, Pharmacy, at Loblaw Companies Ltd. and prior to that she held a number of positions with Shoppers Drug Mart as Senior VP, National Operations, CIO and Senior VP, Corporate Development. Bobbi has a B.Sc., Pharmacy, and began her career as a pharmacist.

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