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Why Communication is Key to Successful Change Management


20 November 2012


Findings from this study include:

- Communication is a crucial element of change management, with companies skilled at sharing data and introducing new strategies being two and a half times more likely to outperform less effective peers.

- Effective firms were nearly five times as likely to create an integrated communication and change management strategy, and more than eight times as likely to employ new skills and adapt their behavior after making changes.



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