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PrescribeIT and Medication Safety in Canada


20 November 2017


With 39% of Canadians, age 55+, taking four or more medications, and Canada ranking second in the consumption of opioid prescriptions globally, ensuring medication safety for Canadians has never been more important. An integral step toward medication safety includes the implementation of e-prescribing in Canada. Canada Health Infoway is well on its way to initiating PrescribeIT™, a single service e-prescribing service to enable prescribers to securely and electronically transmit a prescription to a patient’s pharmacy of choice. In this session, Dr Mike Hamilton, (Institute of Safe Medication Practices Canada), will moderate a panel discussion on the progress made toward PrescribeITTM and questions related to its role in medication safety.

Introduction: Roberta (Bobbi) Reinholdt Division Executive, PrescribeIT™, Canada Health Infoway

As a Senior Executive with over 25 years of experience in the pharmacy/drug retail industry, Bobbi has executive experience in pharmacy, operations, information technology and human resources. She has lead a number of planning initiatives, leading organizational transformations, building strong teams with successful outcomes. Bobbi was the Senior VP, Pharmacy at Loblaw Companies Ltd. and prior to that she held a number of positions with Shoppers Drug Mart as Senior VP, National Operations, CIO and Senior VP, Corporate Development. Bobbi has a B.Sc., Pharmacy and began her career as a pharmacist.

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